Papu Design is known for its unique, high-quality, hand-crafted patterns. Many of our designs are inspired by the nature of Finland. In every pattern choice, we aim for recognizability and prioritize Finnish design and craftsmanship. Each collection features at least one main pattern, which may come in several color variations.

The main pattern of our Fall/Winter 2025 collection is Berrycloud, designed by Réka Király, a Hungarian-born graphic designer and illustrator based in Finland.

BERRYCLOUD

Our new autumn print is called Berrycloud. The inspiration for this pattern came from evenings spent with friends. Shared laughter, conversations, and life stories around a long table created a warm and abundant atmosphere reflected in the design. The base of the pattern is a deep plum purple, brightened by flickers of light like candles – adding a touch of celebration to everyday life and highlighting the warmth of shared joy and friendship. 

Explore products featuring the Berrycloud pattern >>

RÉKA KIRÁLY

Réka Király is a visual storyteller, living and working in Helsinki. She is fascinated by modularity, peculiar colour combination that are influenced by the Nordic light. She combines hand-drawn elements, with playful care, embracing imperfections as part of the final piece. Her practice/process is meditative, capturing the fragility of the passing moment. She lives the sea, fog, hinting for unique colours, plants and gathering loved ones together.

Réka Király in the photo. Photo by Ananya Tanttu.