PAPU DESIGN
Papu is a Finnish design brand creating high-quality, responsibly made, inspiring clothing for women.
Bold, artistically crafted prints, thoughtful design, and responsible production have always been at the heart of Papu. Papu clothing brings joy and inspiration to everyday life.
We believe in joy, authenticity, and enthusiasm — and in the power of creating together. We hope Papu pieces help you express your personal style freely and feel completely like yourself. Each of us carries creativity and courage, and each of us has our own story — let them be seen and shine.
PAPU IS BUILD TO LAST
We believe the most responsible product is a high-quality piece that stands the test of time and wear. We follow sustainable principles in everything we do, and responsibility is one of the cornerstones of our work.
PAPU IS INSPIRING
We hope that the versatile products we create, our artistic prints and interesting colors bring joy and inspiration to people's lives.
PAPU IS BOLD
We take bold actions and encourage everyone to be boldly themselves. Being a pioneer is not always easy, but we are confident that it will be rewarded someday.
Our clothes are created with love for you, so you can express your style boldly and tell your story. The more authentically you let your personality shine, the more inspiring and diverse the world around you becomes. Let your creativity be seen, be freely yourself and nurture joy. Take care of those around you – this way you leave a unique mark on the world.
Papu. Be yourself.
Anna Kurkela
Anna is a fashion designer and experienced entrepreneur in the fashion and design industry who founded Papu Design in 2012. Anna's work combines creativity and strong values – and her heart still beats for responsible fashion. Anna brings to the team her vision of the brand's DNA, mission and long-term vision, and also serves as a business coach and mentor, especially for growth-oriented female entrepreneurs. Anna serves as Creative Director at Papu.
Pauliina Westman ja Annmari Pietiläinen
Pauliina and Annmari are the founders of Studio APD and Papu's fashion designers. Their expertise is evident in how Papu products feel, fit and wear: Together they ensure that in Papu's clothes, design and practicality always go hand in hand.
Jussi Kurkela
Jussi has been involved in building Papu's growth from the beginning and understands the brand's background and what it takes for Papu to develop in a long-term and sustainable way. Jussi brings strong practical expertise to Papu's work. Additionally, Jussi works as a business coach, especially with consumer brands, which brings Papu up-to-date insights into how a fashion and design brand can succeed in today's market. At Papu, Jussi serves as Chairman of the Board.
Tuomo Saarni
Tuomo is involved in building Papu's new phase and ensuring that the brand grows in a long-term manner – without compromising on design, quality or responsibility. His goal is to make Papu's customer experience even smoother and strengthen Papu as a brand that stands the test of time. At Papu, Tuomo serves as CEO, entrepreneur and investor.