PAPU STORIES

PAPU AW22 COLLECTION

Nita Junnila

PAPU AW22 COLLECTION

Papu Design’s new Here Is All collection encourages you to enjoy the simple pleasures of life Papu’s autumn/winter 2022 collection invites you to take a break – to enjoy the moments that fly by. The collection seamlessly combines high-quality materials, painting-like prints and a soft, muted colour palette. The Here Is All collection is designed in Finland and made in Europe. Painting-like prints meet the most elegant colours of autumn The LOVE print celebrates love in all its colours. Love whose spectrum of colours includes both joyful and wistful shades. The soft colour scheme of the print painted with acrylics...

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Papu 10 years!

Sara Broberg

Papu 10 years!

Ten years ago, when Papu's first collection was launched, responsibility was not on the surface in the clothing industry. Actually, it was a topic that was hardly even talked about. Anna Kurkela, the founder of Papu, could not imagine working in the industry against her own values ​​and she felt that things must change for the sake of our planet as well. She came to the conclusion that starting her own clothing company is the best way to influence the prevailing situation. With her own children, Anna saw a clear market niche in the children's clothing market, and soon she...

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Papu Design expands its operations in the German market

Nita Junnila

Papu Design expands its operations in the German market

Papu Design has opened a German-language online store at papudesign.de as part of its strategy for international business development. Papu Design, known for responsibly made clothing, accessories, and jewellery, is now seeking strong growth in international markets and especially Germany over the next several years. Responsibility is widely reflected in Papu's activities and, for example, Papu has been selected as the best domestic women's and kids' clothing company for three years in a row in Eetti ry's sustainability communication survey. Development work continues all the time.“Papu Design's strategy is to strengthen international sales and increase recognition. Last year exports rose...

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Papu to launch a new collaboration collection with Moomin Characters

Nita Junnila

Papu to launch a new collaboration collection with Moomin Characters

Unique patterns and premium materials meet in the new collection by Papu, called the Party Papu, the Finnish brand best known for its inspiring patterns, has started collaboration with Moomin Characters. The new, unique collaboration collection is based on Papu’s interpretation of Tove Jansson’s illustration entitled “Party”. The collection will be launched together with Papu’s autumn collection and consists of premium products for women and children. Iconic illustrations meet premium materials The key element of the new collection is Tove Jansson’s beautiful illustration The Party, the harmonious colour palette of which is reflected in the sophisticated, yet cheerful atmosphere of...

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Papu Design launches sustainable jewellery collection

Nita Junnila

Papu Design launches sustainable jewellery collection

Jewellery lovers will be pampered this spring as two major Finnish sustainable players join forces to produce a pioneering jewelry collection. What makes these jewelries truly unique is that they are first in the world jewelries made from Sulapac's eco-friendly bio-base. Finished with sterling silver parts and with Papu Design’s unique style, these will turn heads wherever you go. New product line, familiar Papu-like design Recent jewellery trends have been strongly inspired by the previous decades, especially the aesthetics of the millennium. Inspired by nostalgic styles, Papu Design’s jewellery collection strives to combine the charm of the past with a...

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