PAPU STORIES

PAPU EXPANDS ITS COOPERATION WITH MOOMIN CHARACTERS

Sara Broberg

PAPU EXPANDS ITS COOPERATION WITH MOOMIN CHARACTERS

Papu's collaboration with Moomin Characters continues with a new wonderful and unique collection called Freedom. Previous collaboration collection was released spring 2022. The collection, which features black and white Freedom pattern, is adapted from the illustrations in Tove Jansson's novel Comet in Moominland. In the picture Moomin dives freely in the underwater world to find seaweed and white pearls. Freedom pattern communicates people's need for adventure and freedom.  “Tove Jansson’s delicate but determined line work and composition inspired us greatly!”, says Papu’s print designer Hanna-Riikka Heikkilä. The scale of the pattern is large, so that Tove Jansson's vivid and graphic...

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Papu’s bright SS23 collection

Nita Junnila

Papu’s bright SS23 collection

Papu’s SS23 collection’s fresh and lively True colours pattern leads the viewer to a wonderful spring after a dark winter, where colors and light are allowed to come in. The True colors pattern is made with acrylic paints, a large brush and a relaxed grip. There are many different colors in the patterns, which all go together beautifully. The timeless Sense pattern is painted with ink. The black line on the sand-colored background is strong and even masculine, but still human and sensitive. The shapes of the pattern flow in different ways in different clothes thanks to their large scale....

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Papu Design starts collaboration with Tallink Silja

Nita Junnila

Papu Design starts collaboration with Tallink Silja

Papu Design has started collaborating with Tallink Silja, which is part of AS Tallink Grupp, the leading passenger shipping company on the Baltic Sea. During the autumn 2022 products of the design brand known for its unique print designs will be sold on the most energy-efficient, environmentally friendly and most sustainable vessel on the Baltic Sea. Tallink Silja and Papu Design both invest in responsibility and environmental well-being. MyStar, Tallink's newest and most innovative and technologically advanced shuttle ferry takes its inspiration from the Baltic Sea. Optimized fuel consumption and the use of LNG ensure significantly lower environmental impact in...

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PAPU AW22 COLLECTION

Nita Junnila

PAPU AW22 COLLECTION

Papu Design’s new Here Is All collection encourages you to enjoy the simple pleasures of life Papu’s autumn/winter 2022 collection invites you to take a break – to enjoy the moments that fly by. The collection seamlessly combines high-quality materials, painting-like prints and a soft, muted colour palette. The Here Is All collection is designed in Finland and made in Europe. Painting-like prints meet the most elegant colours of autumn The LOVE print celebrates love in all its colours. Love whose spectrum of colours includes both joyful and wistful shades. The soft colour scheme of the print painted with acrylics...

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Papu 10 years!

Sara Broberg

Papu 10 years!

Ten years ago, when Papu's first collection was launched, responsibility was not on the surface in the clothing industry. Actually, it was a topic that was hardly even talked about. Anna Kurkela, the founder of Papu, could not imagine working in the industry against her own values ​​and she felt that things must change for the sake of our planet as well. She came to the conclusion that starting her own clothing company is the best way to influence the prevailing situation. With her own children, Anna saw a clear market niche in the children's clothing market, and soon she...

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