PAPU DESIGN

We asked Papu's sustainability specialist and founder Anna Kurkela how the environment and responsibility issues can be seen in Papu's operations. What does responsibility and sustainable development mean for Papu? How is the environment taken into account in Papu's operations? ”The clothing industry is one of the most polluting industries in the world, and our planet cannot stand the fact that we are wearing constantly increasing amounts of clothing. We want to produce quality clothes that are bought less and used for a long time. The desire to act responsibly and do things as well as possible has been a...

Fashion and art have always inspired each other. A particularly interest in the interaction between fashion and art seems to be right now. This growing interest is also reflected in the exhibition Papu meets art – Papu Design, Hanna-Riikka Heikkilä and Riihimäki Art Museum. The exhibition aims to reach the audience with a wide range of new, inspiring, and interesting entities at national level. Papu Design’s clothing and accessories are now exhibited for the first time in an exhibition that combines art and design. The exhibition exhibits the clothes and accessories of Papu Design Oy and works of design designer...

Papu Design Ltd, known as the manufacturer of responsible and high-quality women's and kids clothes, has decided to focus on its women's clothing collection. The company will continue to design and produce kid’s clothing as unique collections directly to large retailers. The decision to focus on the women's collection means that Papu abandons the development of his own kid's clothing collection, where the company's story originated roughly ten years ago. This decision has been influenced by a deterioration in the demand for kid's clothing and by the lower profitability than in women's products. Correspondingly, the turnover of Papu's women's products...

Papu's collaboration with Moomin Characters continues with a new wonderful and unique collection called Freedom. Previous collaboration collection was released spring 2022. The collection, which features black and white Freedom pattern, is adapted from the illustrations in Tove Jansson's novel Comet in Moominland. In the picture Moomin dives freely in the underwater world to find seaweed and white pearls. Freedom pattern communicates people's need for adventure and freedom.  “Tove Jansson’s delicate but determined line work and composition inspired us greatly!”, says Papu’s print designer Hanna-Riikka Heikkilä. The scale of the pattern is large, so that Tove Jansson's vivid and graphic...

Papu’s SS23 collection’s fresh and lively True colours pattern leads the viewer to a wonderful spring after a dark winter, where colors and light are allowed to come in. The True colors pattern is made with acrylic paints, a large brush and a relaxed grip. There are many different colors in the patterns, which all go together beautifully. The timeless Sense pattern is painted with ink. The black line on the sand-colored background is strong and even masculine, but still human and sensitive. The shapes of the pattern flow in different ways in different clothes thanks to their large scale....