The Finnish clothing company Papu Design Oy that designs, produces and sells kid’s and women’s clothing, was ranked well this year in the sustainability report completed by Eettisen kaupan puolesta Ry. Papu improved its ranking from last year’s B category to being ranked in the best A category this year.
Papu Design Oy is known for sustainable high-quality clothing. Sustainability has been an important value for the company since it was founded. This year Eetti Ry evaluated 35 Finnish clothing brands in their actions concerning climate, environment and human rights actions as well as transparency. According to points in different sections the brands were ranked into five categories (A-E). Papu, Frenn, Globe Hope and PaaPii Oy made it to the A category this year.
A year ago Papu Design Oy had the best points and was the only company in the B category. Now several brands had improved their work in sustainability and communicated about it transparently. This year 11 brands were ranked in the B category.
” Being ranked in the A category is important for us because since the company was founded, we have wanted to design and produce ethical clothing. Our goal has been to change consumer behavior to a more sustainable direction with our own example by taking care that our clothes are high-quality and produced to last time”, says Anna Kurkela, the founder and shareholder of Papu Design Oy.
To reach the best points in the evaluation the company’s products are mainly produced in low risk countries, where the risk for human rights violations is low and environmental legislation is high-level. The best companies communicate accurately also on material choices and of concrete actions on for example packing materials and carbon footprint.
” Sustainability is deep in Papu’s DNA. We make sustainable choices in our everyday work and try our best to communicate these actions as accurately as possible to our customers who are conscious of sustainability issues. Consumers want precise information on products, not just pretty words. Sustainability means actions towards ethicalness”, states Anu Vauhkonen, the CEO of Papu Design Oy.
The report will be published at www.eetti.fi.
For more information:
Anna Kurkela, Founder and shareholder +358 50 534 1110
Anu Vauhkonen, CEO +358 40 765 2484