OLD LOGO

Papu’s new logo is a light yet strong expression of the brand. It subtly echoes the lines of the previous logo while communicating minimalist and timeless elegance through its design. The logo enhances the perception of quality that has been an essential part of Papu’s DNA since its founding.

The renewed Papu is also reflected in the new SS25 collection, which will be launched in drops throughout the spring. The collection’s name, New Bloom, symbolizes the beginning of a new era. Yellow is the dominant color in the first drop — chosen for its representation of courage and its role as a power color.

With the launch of the renewed collection, we are making space by clearing out our remaining products featuring the old Papu logo at exceptionally low prices. In this category, you’ll find all Papu items marked with the old logo. This is a unique opportunity to get your hands on beloved Papu pieces with the original logo — at truly irresistible prices!