Papu's AW24 DEEP collection

Karoliina Kujala aw24 breeze deep

As the autumn dusk creeps into the evenings and nature paints the landscape with warm hues, arises the desire to delve deep into one's own thoughts. What do you find when you begin to explore your inner self? Who are you, what do you dream of, and what makes your heart sing?

AW24 | DEEP

 

Our AW24 collection invites you to discover yourself on a deeper level and find that unique power that burns within you.

The collection's signature pattern, Deep, reflects the deepest and darkest shades of life. The tones of the pattern interweave smoothly, forming delicate layers. The soft grays, blues, and pinks blend with darker burgundy and green hues. For the Deep pattern, we have selected lyocell material for more elegant pieces suitable for work and celebrations. Additionally, the pattern is featured in two more casual jersey items. The exclusive product of the collection is a hand-painted baby alpaca wool scarf – a piece of art to wrap around on cool autumn nights. The Deep pattern was painted by Hanna-Riikka Heikkilä.

 

 

Another gorgeous pattern in the collection is Breeze, as light as an autumn breeze signaling the arrival of winter. Plants have taken on shades of brown, plum, and cold blue from the bite of frost, and only the strongest ones are still standing. Can you hear the rustling of the plants? Telling the stories of the past summer and yearning for the rest of the coming winter, only to bloom again in the spring. Breeze pattern was designed by illustrator Réka Király.

We hope our pieces help you notice what has always been inside you – the courage to be yourself and dream big. This fall, embrace your inner strength, let your garments tell stories of your courage and determination. Let them show that anything is possible for you! 

As a brand that values sustainability, we create pieces that are not only beautiful but also ethically crafted. From collection to collection, we showcase our commitment to eco-conscious fashion, using sustainable

materials such as organic cotton and lyocell to minimize the environmental impact.

All the garments are made in the EU, as always.


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