PAPU DESIGN

Papu Design has started collaborating with Tallink Silja, which is part of AS Tallink Grupp, the leading passenger shipping company on the Baltic Sea. During the autumn 2022 products of the design brand known for its unique print designs will be sold on the most energy-efficient, environmentally friendly and most sustainable vessel on the Baltic Sea. Tallink Silja and Papu Design both invest in responsibility and environmental well-being. MyStar, Tallink's newest and most innovative and technologically advanced shuttle ferry takes its inspiration from the Baltic Sea. Optimized fuel consumption and the use of LNG ensure significantly lower environmental impact in...

Papu Design’s new Here Is All collection encourages you to enjoy the simple pleasures of life Papu’s autumn/winter 2022 collection invites you to take a break – to enjoy the moments that fly by. The collection seamlessly combines high-quality materials, painting-like prints and a soft, muted colour palette. The Here Is All collection is designed in Finland and made in Europe. Painting-like prints meet the most elegant colours of autumn The LOVE print celebrates love in all its colours. Love whose spectrum of colours includes both joyful and wistful shades. The soft colour scheme of the print painted with acrylics...

Ten years ago, when Papu's first collection was launched, responsibility was not on the surface in the clothing industry. Actually, it was a topic that was hardly even talked about. Anna Kurkela, the founder of Papu, could not imagine working in the industry against her own values ​​and she felt that things must change for the sake of our planet as well. She came to the conclusion that starting her own clothing company is the best way to influence the prevailing situation. With her own children, Anna saw a clear market niche in the children's clothing market, and soon she...

Papu Design has opened a German-language online store at papudesign.de as part of its strategy for international business development. Papu Design, known for responsibly made clothing, accessories, and jewellery, is now seeking strong growth in international markets and especially Germany over the next several years. Responsibility is widely reflected in Papu's activities and, for example, Papu has been selected as the best domestic women's and kids' clothing company for three years in a row in Eetti ry's sustainability communication survey. Development work continues all the time.“Papu Design's strategy is to strengthen international sales and increase recognition. Last year exports rose...

Unique patterns and premium materials meet in the new collection by Papu, called the Party Papu, the Finnish brand best known for its inspiring patterns, has started collaboration with Moomin Characters. The new, unique collaboration collection is based on Papu’s interpretation of Tove Jansson’s illustration entitled “Party”. The collection will be launched together with Papu’s autumn collection and consists of premium products for women and children. Iconic illustrations meet premium materials The key element of the new collection is Tove Jansson’s beautiful illustration The Party, the harmonious colour palette of which is reflected in the sophisticated, yet cheerful atmosphere of...