Papu Design and HAPPY SiNKS start collaboration

Sara Broberg news

PAPU & HAPPY SiNKS designer swedish dishcloth collaborationPapu Design Oy, known for its unique patterns, and Magisso Oy's HAPPY SiNKS brand are collaborating to release a new dishcloth collection. The compact collection consists of HAPPY SiNKS's biodegradable, plastic-free sponges and Papu Design's favorite patterns from previous seasons. These fun dishcloths made of cellulose and cotton, have been designed in Finland and manufactured responsibly in Sweden will be available early December. 

“PAPU and HAPPY SiNKS both want to develop responsible products and create happiness in people's everyday lives. At the heart of the products is quality, Finnish design and responsibility. That is why PAPU was just the right partner for HAPPY SiNKS biodegradable Swedish dishcloths, says Juhani Sirén, CEO of Magisson. 

Products feature popular Papu patterns from previous seasons in new colors. Included is the sausage pattern, which combines fun Pink sausages with a graphic black base, as well as BEANS, that has hints of pale pink, yellow and gray. The cloths that absorb 16 times their own weight are not only practical but also fun and inspiring. 

“We wanted to bring Papu's unique style to HAPPY SiNKS cloths. The final styles we selected were commercial hit patterns from years past that standout from the crowd with their creativity. The cloths are fresh in color, so they brighten the look of many kitchens,” says Hanna-Riikka Heikkilä, Papu's pattern designer. 

Magisso has done pioneering design and has won several international design awards. The idea of ​​Magisson like Papu is to design inspiring, ecological and responsible products. It is important for both companies to strive to find ecologically sustainable solutions and product materials. What they also have in common is that they both want to create practical, relevant products that last over time. 

Papu Swedish dishcloth designer collaboration with HAPPY SiNKS

“Because of our common values, the collaboration between Magisson and Papu seemed natural. The aim of the cooperation is to increase the awareness of both brands and reach an ever-widening consumer base. At Papu, we believe that the best happiness is one that lasts. That is why we are happy to participate in collaborations where the products are made from sustainably produced materials,” says Anu Vauhkonen, CEO of Papu Design. 

HAPPY SiNKS x Papu dishcloths will go on sale in early December. 

The new responsible lifestyle brand HAPPY SiNKS, developed by Magisso Oy, has been fighting for happier cleaning since 2020. Our mission is to liven up everyday life and make housework easier by creating surprising, ecological and meaningful solutions for conscious people for whom the kitchen is a matter of the heart. HAPPY SiNKS products delight kitchens in 10 countries. 

Papu clothes come from the happiest country in the world. So they are created by people who know something about happiness. We believe that the best happiness is one that lasts. That’s why we also make clothes that are durable: from sustainably produced materials, in a durable style. So that you can dress happily and timelessly, whenever. Papu directly employs about a dozen people and has a turnover of about 3 MEUR. 

PAPU 
For lasting happiness 

Lisätietoja antaa:  
Magisso: Juhani Sirén, 050 565 0717, juhani@magisso.com 
Papu: Anu Vauhkonen, 040 765 2484, anu.vauhkonen@papustories.com 


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